Fair Housing Advertising and Marketing Essentials: Complying with Fair Housing Laws!

How to create, execute and manage advertising and marketing campaigns in compliance with Fair housing Guidelines

Although we usually think about fair housing compliance when talking about leasing, collections, and evictions, fair housing compliance affects everything we do, every day, in every part of managing the customer – and future customer – experience. Remembering that fair housing compliance is a function of the impact, and not the intent, of our words and actions, it is critical to examine all advertising and marketing materials, programs, and campaigns to make certain that we do not unintentionally violate the fair housing act. Everything we do - inbound or outbound phone and email campaigns, social media, websites, print materials, outreach programs, resident referral scripts – and every vendor we employ must be in compliance. Join this 90 minutes fast-paced webinar of information and ideas you can implement today!

Webinar Objectives

• Overview: How the Fair Housing Act impacts advertising and marketing 
• Review “The Reasonable Person Rule” and how to comply
• Examine published HUD guidance about advertising and marketing
• How to avoid the “No No Words” in your advertising and marketing materials
• How to create, execute and manage compliance advertising and marketing campaigns

Webinar Highlights

• The “No No Words” list
• The Essentials of Affirmative Marketing 
• Creating Compliant Advertising and Marketing Campaigns
• Fair Housing and Social Media
• Accessible Websites

Who Should Attend

On-site and multi-site Property Managers; Marketing and Leasing Directors and Training and Development Professionals.